Voyage | Heineken's Most Daring Experiment

Global premium beer brand Heineken has launched a worldwide campaign named "Voyage" in their quest to find out whether Legends are born or made. Voyage looks a lot like the reality tv show Survivor, except that Voyage does not always include the component of social interaction or competition with other contestants, this experiment is made more realistic because the participant is made to interact with the locals of the place. I've seen the trailers of all the episodes of Voyage via Heineken® Dropped YouTube channel, and what made me very excited is the fact that the participants are literally taken out of their country, out of their comfort zone, and dropped into a totally different place. In one of the episodes, two people were chosen to embark on a journey in a remote island here in my own country, The Philippines, and they have to face the challenges of their day-to-day lives while on handcuffs. In another episode, a participant found himself alone in a glacier, with nothing but a telephone ring waiting for him.

I have been a follower of quite a few reality shows and I have always thought marveled how great it would be to embark on an adventure that will test physical prowess, self strategy, and emotional limits. I have been wanting to participate in reality shows but the closest that I have come to participating was when I joined in a one-day all-out race patterned from the Amazing Race show. With my experience, I did not only ticked off a lot of adventures on my list, I was also oriented with the basic legalities of reality shows.

For shows such as Voyage, the main legal component that they must get from their participants is consent. Consent is the approval or agreement given after careful thought or consideration, to not only participate in the challenges, but also the assent to face the consequences of participating in the challenges. We've seen contestants in Survivor who get cut, burnt, or hurt themselves during the show. This does not mean that the producers of the show are allowed to do these things to their participants. However, if these unfortunate things happen, the participant, generally, cannot sue.

A waiver is the most common legal document that embodies the consent of the participant to be in the show and is also the most common document that binds the participant not to sue in case of accidents or untoward incidents which are beyond the control of the producer. On the producer's part, he must ensure that the challenges that the participants will embark are safe. In the video above, you can see that Clint was taken out of Capetown to be literally dropped in Poland in a very unusual way: skydiving. To ensure Clint's safety, the producers of the show should of course hire professional and licensed pilots and skydivers disguised as angry clowns.

Generally, in shows like these, the producer cannot release itself from all liabilities. They have a legal responsibility to give the basic needs of their participants, and after-care, if needed. In this particular Heineken social experiment, participants are given their basic supplies and directions. Participants were also screened before the show to determine if they are fit, physically and emotionally, to do the challenges. If due to accidents a participant incurs cuts and bruises, he must be given with the proper treatment, or first-aid at the least. For major concerns, these are generally covered by insurance which the producer must get for their own participants.

If you want to know more about Heineken's most daring experiment, go to their YouTube Channel now and watch videos of adventurous men fighting to preserve their sanity in Morocco, Poland, Alaska, Cambodia, and The Philippines. And find out why legends are neither born nor made: they're DROPPED.